Apple has done it again.

The DubbedMacintosh, the iPod, the iPhone, and the iPad all forever changed the personal-computing landscape, but the visionaries over at 1 Infinite Loop (soon Apple Park) are not about to start coasting on their space-gray laurels. At the June 5 WWDC in San Jose, Apple once again elicited a collective gasp of amazement from the world when it unveiled its latest groundbreaking advancement: a $29 case for the Apple Pencil.

Coming in saddle brown, taupe, midnight blue, and black, the "beautifully crafted" leather case is sure to turn heads and win hearts.

What does it do, you ask? Let the genre-defying product speak for itself.

"It protects your Apple Pencil when you're not using it while making a graceful statement — cleanly and precisely designed," adds the Apple description, "just like Apple Pencil."

Wow. Just wow.

But that's not all, the case is also "available in colors that match other Apple accessories."

Tim Cook, do you ever stop innovating?

Even on a day when Apple showed off its forthcoming HomePod, a new macOS, and iOS 11, the pencil case was destined to be the fan favorite. And how could it not be? Just look at all that comes with it — oh wait, it's just the case in the box.

Hm. Well, at least the pencil case neatly attaches to an iPad! No more lost $99 pencils, right?

Huh, no, it actually doesn't seem to do that. But that's totally cool, as there's also a new iPad case making sure the pencil never strays too far from home.

The priced-to-move $129 case is a modern marvel of engineering: "It protects your iPad with a soft microfiber lining," Apple explains, "and stores your Apple Pencil so you always have it with you."

Remember this day, kiddos, as the day the game done changed.

Once again, Apple has demonstrated an uncanny ability to know its customers' needs better than they do themselves. And what its customers clearly need in 2017 is to be relieved of some excess cash.